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What is implementing a CRM program worth?

The question really boils down to a few simple issues.

Ask yourself these questions to determine what value a Customer Relationship Management System will bring to your business.

Q. What sales opportunities are you missing that you could close if you had more efficient management?

Q. What do you NOT know about your current customers that you should, how many of them will switch to the competition, and what revenue will be lost as a result?

Q. Are inefficiencies in your customer service creating extra costs or causing you to loose revenue?

Q. Which of your current accounts cost more than they are worth and how much are they costing you?

Q. How much could CRM save you by making your lead generation efforts more effective?

Add up all of the real costs, as well as the lost opportunity costs and it is likely that you will find that you are losing and spending a lot more than you expected. In most cases, the total you come up with will be more than the cost of CRM implementation.

Here are some more questions you can use to determine the cost of not implementing CRM:

Q. How many accounts did your company lose in the last year and what were the annual revenues of those accounts?

Q. What would you estimate the number of sales opportunities lost in the last year to be and what were they worth?

Q. How much time was spent adjusting orders because of inaccurate or incomplete information and what did this cost?

CRM helps track employee actions and gives managers the ability to see the results of sales, marketing and customer service efforts. With the data collected, CRM gives your company new capabilities. You can launch targeted sales and marketing campaigns to uncover new revenue opportunities and service customers better.

One of the best CRM programs we have found in our research is the Infusion ManagePro CRM.  Click here for a FREE DEMO of the ManagePro CRM